How to Make Your Brand Speak to Your Audience ⚡
- Hannah Cahill
- May 5, 2024
- 3 min read
Updated: Aug 25, 2024
At our very core, human beings want to be understood. It’s the way we’re wired.
So it’s no surprise that brands which are relatable, align with our values, and offer a solution to our problems are those which win our loyalty 💛
Whatever you do, remember this: your brand is your most important business asset.
Without a solid brand, reaching the right audience and engaging with your ideal customers will be nearly impossible.
But before we dive into some juicy brand advice, let’s set the record straight.
Cos the terms brand, branding and brand identity are often used interchangeably which is pretty blummin’ confusing, right?
Here’s how to define each of these key brand terms 👇
❓How to differentiate Brand, Branding and Brand Identity
Brand is how people think and feel about your business. It’s the lasting impression you leave when someone interacts with you and/or your product or services.
Branding is the ‘doing’ bit. It’s the actions you take to position your brand to your audience. This includes launching your website, posting on social media or any kind of promotional activity.
Brand Identity refers to the tangible assets associated with your brand, such as your logo, brand mark, tone of voice, colour palette, and commonly used phrases.
Now we’ve got our brand terminology in order, let’s take a closer look at…
💬 How You Can Make Your Brand Speak to Your Audience
Define Your Content Pillars
Having strategic content pillars allows you to create value-packed content that aligns with your brand.
Choose 3-4 content pillars on subjects relevant to your audience and their pain points, and create your content according to these pillars.
Creating great content takes time, so experimenting with different types of content and including a clear Call to Action (CTA) is key to encouraging your audience to engage with your brand.
Once you’ve written a piece of content, step back and ask: “So what?” “Why would my audience care about this content / how does it benefit them?” “What message am I conveying here?”
Tip: Not sure what your CTA should be? Simply ask yourself: “What action do I want my audience to take from engaging with this content?”
Write Copy That Converts
Copy for copy’s sake is dead in the water.
Every piece of your brand content should have a clear positioning and strategy.
Know your audience, use captivating hooks, and apply a consistent tone of voice to ensure your copy converts.
And remember: AI is a great tool for content planning but can never replace human input.
After all, no one knows your brand better than you do!
Canva Ain’t Gonna Cut It
Canva has its uses, but your brand identity deserves better than a pre-made template.
Believe me when I say: Canva logos don’t age well!
Design without strategy is simply decoration. It’s worth investing in a professional brand designer to give your brand longevity.
Your brand identity shouldn’t be a series of random decisions.
Instead, your brand should be underpinned by a strategy, which aligns with your core values, long-term business goals, and, most importantly, your audience.
Brand Consistency is Key
No matter how your audience interacts with your brand, their experience should be consistent.
Whether your audience engages with your social posts or speaks with you in person, everything you do needs to reflect your brand.
The not-so-biggest brand secret?
Brand consistency is key to building trust and loyalty with your customers.
Looking for a brand strategist to create your dream visual brand identity?
I might just know someone ;)
Book a free 30-minute brand call to discuss:
Where your brand is now
Where you’d like it to be
How we can work together to build your dream brand identity
Comments